Workshop Registration

Adobe Express for Content Production

Time to Level Up…everything. How about a creative suite that lets you produce any kind of content, for any platform? The new Adobe Express gives you the tools to create and publish social media in every size and shape. Quickly design everything from TikTok videos to marketing materials to web pages. Generate Q codes, create logos, ads, labels or posters in this standalone application.

Adaptable? Make one video for YouTube, and instantly optimize it for any other social channel. It’s stocked with Adobe stock images, music and video assets, and tens of thousands of templates for every category. AI? Indeed, try the generative fill, text to video, background removal, the text to video, or create talking animated characters from audio prompts. 

When it’s time to publish, load your work onto the calendar, Express will publish on your schedule. It’s a Swiss Army Knife for creatives, although actually: it’s more like an army of creatives. You can hire a freelance Art Director, Designer, Animator, Graphic Artist, Editor, Video Producer, Social Media Manager or Brand Manager or use Adobe Express, for free. It’s not just for a trial period, it’s free period. 

Shoot it with your smartphone, produce it on Express, use it anywhere. Learn it all here!

This workshop is recommended as a companion to The Business of Film Distribution workshop.

READ BEFORE REGISTERING
Prior to the class, please create a profile on Zoom and download the free version of the application. You will receive an email from LIFT with an invitation link to join the workshop one hour before the class begins which will prompt you to open the application or web browser. Please ensure that you log in using a Zoom account with a profile name that appears as the same name registered for the class. If not, for security reasons, you may not be permitted to join. During the workshop, we advise that you keep your microphone on mute to minimize external noise and that you unmute when participating in class discussions. Please also arrive to the session on time for attendance and class participation. ONLINE workshops may be recorded for staff and facilitator assessment. Recorded material will not be made available to participants. Review all workshop policies before registering.

part 1: Mon 29 April 2024, 6 - 9 pm   
part 2: Thu 2 May 2024, 6 - 9 pm   
(Registration deadline is Mon 29 April 5:00 pm)

Instructor: Stephen Knifton

Stephen Knifton is a Toronto-born video producer and brand journalist. He began his career in network television news, working as a senior producer for the CBC in Toronto, and News Corp in New York City. He covered and produced multiple live and breaking news events; including 9/11, Gulf War, Iraq War, and has produced US election coverage and debates. He designed, created and produced a number of news and current affairs programs.

Following a career in television news, he started an online video production company, and went on to produce digital content and brand journalism for a wide variety of architects, designers, business development groups, developers, non-profits and government agencies in both Toronto, New York City and DC.

He teaches video production, video storytelling and post production at two different Toronto-area colleges, and won both a Peabody and an Emmy for his work in network news.



Location: Online
Category: Post-Production and Digital Tools
Maximum Capacity: 15
6 hours of instruction in 2 parts$105 /member$130 /nonmember