Workshop Registration

Creating and Producing Cinemagraphs




Invented by a pair of New York City photographers, cinemagraphs are a digital art form that is just starting to be creatively exploited. Built on a combination of video, still photography and post-production, they’re picture-perfect for story-telling narratives on social media and making their way into music videos, advertising and film.

The core motion is only a second or two, but they’re designed as a perpetual motion image that is a catnip for the senses. Well-produced, creative and engaging cinemagraphs are mesmerizing and is pure gold for marketers. Used for showcasing design, destinations, cuisine, hospitality or experiences, they are versatile, and can be displayed on any digital screen, of any size, in any location, from a mobile smartphone screen to a Time Square billboard.

Learn the techniques and unique compositional skills to take your cinemagraphs to the next level from a professional who adopted them early, and has been tweaking and improving his craft ever since. Acquire another tool for your tool belt with the creative possibilities and versatility for your next project.

Learn the entire skillset in this workshop:
● Cameras and lenses
● Composition and framing
● Software
● Staging shots
● Use of time lapse and stop motion
● Shooting on the streets
● Shooting in “layers”
● Recognizing and capturing the perfect loop
● Shooting props or product shots
● Editing and post-production

Azure magazine awards
https://www.youtube.com/watch?v=a5tTN_QM8Cc
Nyc + toronto neighbourhoods
https://www.youtube.com/watch?v=rgcUQj6x_-0&t=75s
Xmas in Toronto
https://www.youtube.com/watch?v=fVN-PqXT_rI

For ONLINE WORKSHOPS, prior to the class, please create a profile on Zoom and download the free version of the application at https://zoom.us/

You will receive an email from LIFT with an invitation link to join the workshop one hour before the class begins which will prompt you to open the application or web browser. After this, the instructor will admit you into the call.

Please ensure that you log in using a Zoom account with a profile name that appears as the same name registered for the class. If not, for security reasons, you may not be permitted to join. During the workshop, we advise that you keep your microphone on mute to minimize external noise and that you unmute when participating in class discussions. Please also arrive to the session on time so the instructor can admit you before the lesson begins.

part 1: Sat 21 November 2020, 10 am - 1 pm   
part 2: Sun 22 November 2020, 10 am - 1 pm   

Instructor: Stephen Knifton

Stephen Knifton is a Toronto-born video producer and brand journalist. He began his career in network television news, working as a senior producer for the CBC in Toronto, and News Corp in New York City. He covered and produced multiple live and breaking news events; including 9/11, Gulf War, Iraq War, and has produced US election coverage and debates. He designed, created and produced a number of news and current affairs programs.

Following a career in television news, he started an online video production company, and went on to produce digital content and brand journalism for a wide variety of architects, designers, business development groups, developers, non-profits and government agencies in both Toronto, New York City and DC.

He teaches video production, video storytelling and post production at two different Toronto-area colleges, and won both a Peabody and an Emmy for his work in network news.



Location: Online
Category: Creative Practises
Maximum Capacity: 15
6 hours of instruction in 2 parts$100 /member$125 /nonmember
Cancelled