Since 1979, ROKINON lenses and optics have been synonymous with unparalleled quality, performance and value. Today, the ROKINON brand continues to deliver on its stellar reputation by providing affordable precision engineered and innovative imaging products. As one of the largest and most popular brand of DSLR and Cine camera lenses in the world, you can be confident and secure that the ROKINON and XEEN by ROKINON lens systems will provide outstanding performance and unsurpassed value. ROKINON is owned and operated solely by Elite Brands Inc.