Transmedia 101

Tuesday, August 26, 2014 - 6:00pm - 10:00pm
Enrolment is limited to: 

What is Transmedia Storytelling? Branded Entertainment? Webisodes? Gamification or Augmented Reality? Transmedia 101 is a rudimentary crash course for filmmakers wanting to gain an understanding of these buzzwords and learn about the tools available to create multiplatform projects. Using case studies from successful Transmedia properties, we will discuss the production process, funding sources, current trends and also technologies available for the indie filmmaker.


Laurinda Shaver watched a lot of television as a child. Or so her mother told her. 15 years later as an Interactive Producer, Digital and Social Strategist, she confidently claims it was simply research. In her journey, she discovered her deep love of storytelling; starting in television (yes, there was no internet during her university years) and extended to digital media as soon as it was, well, invented. This puts her at advantage to have the skillset to tell stories both in a linear fashion and in that other fashion too. As an Interactive Producer, Laurinda manages digital campaigns including Travel and Escape's Operation Unplugged and CBC's Canada's Smartest Person. She also consults on digital and social strategies for media properties. As CCO for The Next Element, she works alongside Jessica Zwaiman in creating original transmedia and cross platform properties. Laurinda's television experience includes Manager of Original Productions at YTV, where she was a production executive on over 550 hours of original Canadian children's programming. At Rogers TV she ran 4 community television stations, creatively produced multiplatform Chatelaine Tips and MoneySense Tips and oversaw 32 of the station's websites. She also dedicated time to help build a startup, videoBIO, as Director of Production and New Media. You can find Laurinda on her blog and on Twitter. At the end of the day, Laurinda's biggest life accomplishment are her 2 little partners in crime, Jack and Kathleen, who tell her daily that their video gaming is simply research.