Workshop Registration

The Business of Film Distribution

This two-evening workshop is a thorough instructional overview of the modern independent film industry, touching on the last 10 years of how the business has evolved for context as well as what the future of film distribution (could) look like given current trends. Students will leave this workshop understanding the basics of how a successful film is released into theaters, on DVD/Blu-Ray, in digital storefronts like iTunes and on subscription services like Netflix—as well as how the companies in between all interact with each other and the filmmakers. Get a solid foundation for understanding how various film distributors, sales agents and successful filmmakers all prepare for and engage in the nebulous act of film sales. This workshop covers practical skills such as how to research reputable distributors and sales agents, accepted pitching practices, etc. Finally, the course covers “what to expect” from distribution and the basics of contracts and rights management as well as D.I.Y. options for filmmakers who are in the position of self-releasing or supplementing their distributors’ release work.

The Introduction to Independent Filmmaking workshop is strongly recommended as a prerequisite. This workshop is recommended as a companion to the Producing Dramatic Film and Producing Documentary Film workshops.

Prior to the class, please create a profile on Zoom and download the free version of the application. You will receive an email from LIFT with an invitation link to join the workshop one hour before the class begins which will prompt you to open the application or web browser. Please ensure that you log in using a Zoom account with a profile name that appears as the same name registered for the class. If not, for security reasons, you may not be permitted to join. During the workshop, we advise that you keep your microphone on mute to minimize external noise and that you unmute when participating in class discussions. Please also arrive to the session on time for attendance and class participation. ONLINE workshops may be recorded for staff and facilitator assessment. Recorded material will not be made available to participants. Review all workshop policies before registering.

part 1: Tue 17 August 2021, 6 - 9 pm   
part 2: Thu 19 August 2021, 6 - 9 pm   
(Registration deadline is Tue 17 August 5:00 pm)

Instructor: Daniel Costa

Danny Costa works as a Licensing Editor for SAGE Publishing and runs Direct Current Laboratories as its principal. At SAGE, Danny is responsible for licensing all third-party film and video content for SAGE’s video products. At Direct Current Laboratories, Danny offers consulting and sales services to filmmakers, producers and distributors. During his career, he has bought, sold or consulted on the release of over 100 individual feature films. Previously, Danny was Director of Distribution at Alexander Street Press and ran Alexander Street’s boutique, full-service educational and non-theatrical distributor, Filmakers Library where he acquired and managed the non-theatrical and educational/library releases of nearly 50 documentaries from top festivals like Cannes, the Tribeca Film Festival, Sundance, Sheffield Doc/Fest and SXSW. Before joining Alexander Street Press, Danny worked as an independent consultant; his early clients included independent filmmakers like academy-award winning filmmaker Damien Chazelle, international and domestic film distribution companies and content aggregators—like The Orchard, Inc. Danny holds a B.S. Television & Film from Boston University and an MBA from NYU’s Stern School of Business.

Category: Producing
Maximum Capacity: 15
8 hours of instruction in 2 parts$100 /member$125 /nonmember